The Search Gets Smarter: Threads Embraces Real-Time with Recent Filter

Greg Burn

Apr-16-2024

The Search Gets Smarter: Threads Embraces Real-Time with Recent Filter

In a significant move toward enhancing the user experience, Meta-owned social network Threads is finally testing a "Recent" filter to sort search results based on the most recent posts. This development marks a pivotal shift in how the platform presents information, catering to the ever-evolving needs of its users for real-time relevance.

Instagram head Adam Mosseri recently announced the rollout of this feature, albeit as a "limited test" accessible to only a select group of users. With a tone of excitement, he stated, "We're starting to test this with a small number of people, so it's easier to find relevant search results in real time." This statement underscores the platform's commitment to providing users with the most up-to-date and pertinent information.

Early feedback from users participating in the test has been encouraging. One user reported the ability to toggle between "Top" and "Recent" filters on the search results screen, noting that the "Recent" filter, while not strictly chronological, is better suited for discovering the latest posts compared to the "Top" filter. This insight highlights the potential value of the "Recent" filter in keeping users informed about the most current discussions and trends.

Interestingly, earlier this year, Threads inadvertently rolled out the option to sort search results by the recency in which they had been posted. At the time, the company acknowledged this accidental release as an "internal prototype available for a small number of people." This incident foreshadowed the platform's intention to introduce a real-time search feature, which is now being rigorously tested.

While the path to real-time search was purposeful, Threads has previously expressed concerns about the potential abuse of such a feature. Last November, Mosseri cautioned that a comprehensive chronological listing of posts containing specific words could create a "safety loophole" for spammers and other bad actors. However, with the ongoing testing and refinement of the "Recent" filter, Threads appears to be addressing these concerns, paving the way for a more dynamic and engaging user experience.

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